Why Running a Discord Server for Your Business Is a Game-Changer (Especially in Property)

In today’s digital age, businesses constantly seek new and effective ways to connect with their audience, build communities, and foster relationships. Whether you’re in tech, gaming, or even property investment, communication is critical. Among the myriad of platforms available, Discord stands out as a powerful tool for businesses.

This blog post will delve into why running a Discord server is an excellent idea for businesses, especially those in the property sector. We’ll also weigh its pros and cons while comparing it to other popular platforms like Telegram and WhatsApp. By the end, you’ll understand why Discord could be the missing piece in your business strategy, and how to implement it effectively.

What Is Discord?

Discord started as a platform for gamers but has evolved into a hub for all types of communities and businesses. It allows users to create customizable servers with text, voice, and video channels, making it versatile for various purposes. Whether you’re hosting property webinars, answering client queries, or managing your real estate portfolio, Discord provides a unique combination of flexibility and functionality.

Benefits of Running a Discord Server for Your Business

1. Centralized Communication

Discord serves as a central hub where your team, clients, and community can communicate in real time. In the property sector, this is invaluable for coordinating with tenants, investors, or agents.

For instance:

• You can create separate channels for different topics (e.g., “Property Listings,” “Investor Q&A,” “HMO Strategies”).

• Share updates on new properties or strategies without cluttering personal inboxes.

2. Community Building

Discord is designed to build strong communities. Unlike WhatsApp or Telegram, where the focus is primarily on messaging, Discord encourages ongoing discussions and collaboration.
For example, you can:

• Host regular Q&A sessions about property investing.

• Encourage members to share their success stories or challenges.

A thriving community builds trust and keeps people engaged with your brand.

3. Customization

Discord allows you to customize your server to fit your business needs:

• Roles and Permissions: Assign roles like “Investor,” “Tenant,” or “Moderator” to control access to specific channels.

• Bots: Automate tasks such as welcoming new members, scheduling reminders, or conducting polls.

This level of customization ensures that your server aligns perfectly with your business structure.

4. Cost-Effectiveness

Discord is free to use, making it an ideal option for businesses just starting out. Even its premium plan, Discord Nitro, is reasonably priced, offering extra features like higher file upload limits and custom branding options.

5. Real-Time Collaboration

With text, voice, and video capabilities, Discord supports real-time collaboration. Whether hosting a property investment workshop or conducting internal team meetings, Discord provides a seamless experience.

Challenges of Using Discord

1. Learning Curve

Discord’s robust features can overwhelm new users, particularly those unfamiliar with gaming culture. However, with some guidance, even non-tech-savvy users can quickly adapt.

2. Limited Professional Branding

While Discord is feature-rich, it lacks advanced branding options compared to platforms like WhatsApp Business or Telegram Channels.

3. Notifications Overload

Active servers can generate a flood of notifications, which may irritate members. Setting clear channel guidelines and using notification settings effectively can mitigate this.

Comparison: Discord vs. Telegram vs. WhatsApp

Feature Discord Telegram WhatsApp Audience Size Unlimited 200,000 per group 1,024 per group Customization High (roles, bots, channels) Moderate (channels, bots) Low (basic groups and broadcast) Video/Voice Calls Yes, with large-scale video options Yes, but limited to smaller groups Yes, with fewer participants File Sharing Up to 25 MB (free); more with Nitro Up to 2 GB 100 MB Professional Branding Limited Moderate High (WhatsApp Business) User Engagement High (interactive channels) Moderate (broadcast-focused) Low to moderate (direct messaging) Cost Free (optional paid features) Free Free

Why Discord Stands Out for Property Businesses

1. Segmentation for Clarity
   Property businesses often deal with diverse audiences like landlords, tenants, and investors. Discord allows you to segment these audiences into specific channels, keeping communication clear and relevant.

2. Education and Engagement
   Use Discord to host free webinars or discussions on property strategies like Buy-to-Let (BTL) or Buy, Refurbish, Rent, Refinance (BRRR). This positions you as an authority in your niche.

3. 24/7 Availability
   With channels and bots, your Discord server can operate round-the-clock, ensuring clients and prospects always have access to information.

4. Stronger Connections
   Discord fosters personal connections, which can be challenging on platforms like Telegram or WhatsApp. Voice channels, for instance, allow you to engage more authentically.

Use Cases for Discord in Property

1. For Landlords

• Provide a dedicated support channel for property management queries.

• Share updates about regulations or tips for handling tenants.

2. For Investors

• Create an exclusive channel for deal alerts.

• Use bots to send reminders about key dates or events.

3. For Tenants

• Use voice channels for virtual property tours.

• Provide a FAQ channel to address common questions.

4. For Education and Networking

• Host weekly live sessions with property experts.

• Encourage members to network and share opportunities.

Tips for Running a Successful Discord Server

1. Define Your Goals
   Decide whether your server will focus on education, lead generation, or community building.

2. Structure Your Server
   Keep channels organized and relevant. For example:

   • General Chat for casual discussions.

   • Announcements for property updates.

   • Investor Insights for exclusive tips.

3. Use Bots Wisely
   Leverage bots like MEE6 or Carl-bot to automate tasks and enhance user experience.

4. Engage Regularly
   Keep your community active with regular updates, polls, and events.

5. Promote Your Server
   Share your server link on social media, email newsletters, and your website.

Are you curious about how Discord could work for your business? Whether you're a property investor, landlord, or entrepreneur, running a Discord server can open new opportunities to engage, grow, and build your community.

I’m not offering a professional service to set up Discord servers, but I’d be happy to discuss the possibilities with you, share ideas, or brainstorm how you can use Discord effectively for your business.

Feel free to reach out at marcin.sakowski@outlook.com or visit my website www.marcinsakowski.com. Let’s connect and explore how this platform can drive success for your business!